Bonus and value added programs
Reward the loyalty of your customers
Companies can implement attractive bonus programs to reward customers for their loyal behaviour. One common method is to credit customers “points” for their product or service purchases. In turn these “points” are redeemable for rewards.
Prime principle of a value added program is to award loyal customers not with cash incentives but with exclusive offers and services.
I. Your objectives and your options
Bonus programs and value added programs can make a real difference for your company:
- Customers are rewarded for purchasing your products or using your services
- Capitalize on up-selling opportunities
- Increase purchase frequency
- Gain new customers
- Maintain long-term relationships with customers
- Strengthen your brand
The “member gets member” concept is another common loyalty scheme where new customers are recruited solely by virtue of existing customer enthusiasm for your brand, products or services. Customers who bring new ones on board earn special rewards, making it a win-win situation for all.
II. We are the right partner for you – from planning to operation and success tracking
CRM and Loyalty Solutions by arvato services is with you from the start, helping you plan and develop your very own bonus program. We will create an IT platform that links the reward management system with procurement, logistics and shipping. We will handle your customer communications, making sure you establish meaningful and effective relationships with your loyalty program participants across all channels – by telephone, mail, mobile phone and online. We will integrate and process any additional value enhancing services you would like to offer to your customers. CRM and Loyalty Solutions will run the program for you, keeping you apprised of the program’s success through regular performance reporting.
III. The benefits of working with CRM and Loyalty Solutions
Bonus programs and value added loyalty programs involve a high degree of complexity in terms of both processes and data volume. The interfacing between the program’s operator and its participants is as sophisticated as it is sensitive. We guarantee smooth processes, the right customer targeting and daily reporting on all activities. Our versatile and professional team of experts will be happy to answer questions you may have about your program and is ready to help you optimize the way you communicate with your customers to intensify brand awareness and brand loyalty.
Bonus and value added programs can be designed in a variety of different ways. No matter what your preferences are – online and/or offline, national or international, targeting a niche segment –CRM and Loyalty Solutions by arvato services can realize it. Visit our Bonus Program Case Studies.
Contact us and take advantage of our experience. We will elaborate an approach tailored exclusively to your company and your unique needs.
