Integrated multichannel campaign management

Communicate effectively with maximum response and minimal cost

Campaign management is a systematic solution for effectively managing customer communications across multiple channels. With a comprehensive solution in place, companies can choose from several marketing automation options for their various customer segments.

An array of analytical methods is used to evaluate data.

I. We are the right partner for you – from data analysis to customer contact

Our integrated multichannel campaign management adds analytical CRM and campaign management capabilities to our operational CRM systems, giving you the leg up when it comes communicating with your customers effectively, no matter which channel.
CRM and Loyalty Solutions brings together professional database management and a performance-oriented, multiclient infrastructure with the specialized analytics and campaign management software solutions developed by the SAS Institute.

Customer intelligence services drive the entire analytical and campaign process forward in four steps.

Fig.: The analysis and campaign process as offered through arvato CRM and Loyalty Solutions.

Source data analysis: Support for the consolidation of customer data from both existing and new sources and the creation of a database to enable an effective analysis.
Customer analysis: Identification of relevant customer segments and segment profitability through the use of statistical and data mining methods. Scoring models are developed for executing optimized campaigns with reliable response predictions.
Strategic campaign development: Development of effective campaigns for select customer segments by focusing on customer life cycle while optimizing marketing costs.
Campaign services: Qualified experts in analysis and campaign management provide end-to-end support, from campaign planning and target group selection to campaign implementation and success tracking across all interaction channels.

II. The benefits of working with arvato CRM and Loyalty Solutions

CRM and Loyalty Solutions’ integrated multichannel campaign management allows you a flexible solution for the effective management of your campaigns. Therefore, you can implement sophisticated, multichannel campaigns, contacting your customers at the right time with the right offer using the right channel.

In terms of both experience and service, we have all expertise and manpower that you need in order to implement an effective, personalized customer communication.

The benefits:

Professional analytics and campaign management solutions for attractive “shared infrastructure and service” rates
Access to qualified experts in the field of analytics and direct marketing who will support you throughout the entire campaign process
Mapping of target group specific, customizable multichannel campaigns based on available selection criteria
Electronic communication (email, SMS/MMS) and offline services (print & mail)
Integration of service centre, online and e-commerce applications
Support in implementing interactive, multistage and event-driven campaigns
Integration of standardized contact rules
Running of test campaigns and creation of control groups to measure campaign effectiveness
Extensive performance reporting based on contact and response history
Fast track learning curve thanks to real-time success tracking (campaign ROI)

Our integrated multichannel campaign management solutions help to decrease your marketing costs through effective target group and contact management and increase campaign sales, improving your overall campaign ROI.