Loyalty card programs

Secure a spot in your customers’ wallets

Retail companies have come to rely on loyalty card programs as an effective tool for customer retention. While customers are rewarded with a mix of both monetary and emotional value-added benefits, you gather valuable insight about your customer's preferences and behaviour.

I. Your objectives and options

Loyalty card programs can help your company …

Inspire loyalty and achieve long-term retention by offering monetary benefits and/or access to exclusive services
Gather useful information regarding customer preferences
Identify your most profitable customer segments (e.g. “heavy users”)
Increase fulfilment of demand
Increase the average transaction value
Increase purchase frequency
Establish sustained and sustainable brand building
Achieve market differentiation

Aside from special discounts, payback schemes and coupons, loyalty card programs can also be used to appeal to individual customer segments by offering segment-specific services and value added benefits. Sophisticated member status systems can be used to motivate customers to deepen their relationship with your company even further. You would like to add a payment function to your card, as either a debit card or a co-branded credit card? Not an obstacle. With our comprehensive analytics, data mining capabilities and intelligent campaign management, you can segment your customers and make the most of your customer data.

II. We are the right partner for you – We will not only produce your loyalty card, we will manage the entire value chain needed for the program

Whether you are planning to introduce a new loyalty card or relaunch your existing loyalty card program, CRM and Loyalty Solutions has the required expertise and experience. Our competent staff will advise you through the creative and planning process, describe the business processes step by step and setup and operate the card program quickly. A single and central point of contact will be assigned to handle the entire processing for you.
CRM and Loyalty Solutions by arvato services provide everything you need for implementing effective loyalty card programs:

Project and account management
IT services
Data and address management
Print and lettershop services
Multilingual services centre services
Online services
Financial services
Data mining and campaign management
Reporting and quality management

III. The benefits of working with CRM and Loyalty Solutions

We offer the entire set of services essential to get your loyalty card program up and running, using efficient end-to-end processes. Your central point of contact tracks the quality and performance of our service and will respond to your inquiries and requests. This in turn reduces the level of complexity for you in terms of program management and coordination efforts.

All CRM and Loyalty Solutions systems and processes are both functionally and internationally scalable, giving you the option of expanding your program. The result? Reduced costs and maximum security for the future. Our team consists of experienced specialists, which together with our proven methods, is able to realize your program within a short period of time.

The benefits of loyalty card programs go beyond access to core address data and contact history. They also deliver valuable information regarding transactions, shopping carts and purchase frequency. CRM and Loyalty Solutions has both the know-how and the tools to translate this data into meaningful customer insight, which is then used by our customer intelligence and campaign management systems to create strategic one-to-one marketing designed to secure and expand your sales and performance targets.

CRM and Loyalty Solutions offers flexible settlement models for your card program. Whether the settlement system is based on individual services and processes or on a managed card basis with just one settlement per card is entirely up to you. Take a peek at our Case Studies to see how our Loyalty Card Programs have been put into practice.