Sales Promotion Solution 360°
Fast-paced sales promotion without risk
Sales promotions include couponing, joint promotions and POS campaigns. By definition, promotional activities are short-term marketing measures designed to produce immediate sales effects employing either direct or downstream marketing techniques.
I. Your objectives and options
The benefits of employing consumer-centric strategies to push sales (such as joint promotions, sweepstakes, code promotions and satisfaction or money-back activities) are numerous:
- Increase purchase frequency
- Achieve sales uplift
- Generate valid customer data
- Gather information regarding your customers’ buying behavior
- Increase brand recognition
- Involve your partners in joint promotions
- Sophisticated way to introduce new products
II. We are the right partner for you – from creation to processing
CRM and Loyalty Solutions can help you implement just about any kind of sales promotion thanks to its broad service offering. We will take care of your promotion from start to finish – from developing the initial idea and fleshing it out to its final implementation:
We will make sure your promotion is efficient from the start, working with you in the initial phase to find the promotional idea that best fits your company and its needs. We will assist you in creating a business case and in projecting the increase in sales and expected response rate.
We will also help you to assemble an attractive assortment of rewards and prizes. We will even handle the procurement of high-end brand name items in volumes specified by you. Our services also include procuring products branded to your company.
In addition to rewards sourcing, IT, logistics and data management, we will also manage your financial risk in cases of high response rates or a high number of sweepstakes winners.
An overview of our integrated services, tried and true:
- Our service centres process your customers’ requests by phone, email, letter and fax
- Automated data capture means greater precision and efficiency
- Our high-volume rewards sourcing service guarantees you attractive rewards and prizes at a fair price
- Logistics and order picking guarantee a smooth process flow
- An IT system manages and coordinates data and information
- The carrier management service makes sure rewards are dispatched quickly and shipped anywhere within Europe at competitive rates
- Our lettershop services guarantee that regular communications are right on schedule
- Our online service gives you access to 15 million email addresses and enables you to include email marketing in your marketing mix
- Accounts receivable management assures continuous receivables monitoring
- By assuming your redemption rate, we can offer fixed price regardless of actual participation
- Coupon and text message (SMS) code management open up a variety of options
- Continuous, real-time reporting
III. The benefits of working with CRM and Loyalty Solutions
From sales promotions to long-term customer retention activities – CRM and Loyalty Solutions will show you how to combine push and pull strategies by using customer data from promotions for direct and effective one-on-one marketing. Promotion Solution 360° by arvato services means quality services and scalable solutions delivered by an experienced, international full-service service provider.
In the spirit of our "one face to the customer" approach, a personal key account manager will handle your sales promotion from start to finish, organizing and coordinating services during the processing phase, and making sure that you are fully satisfied with our service.
We will assist in promotion ideation, planning and design. Our services sales promotion development, handling and risk management are competitively priced.
Visit our Promotion Solution 360° Case Studies. Take advantage of our experience and contact us. We will gladly send you additional information about our services.
