Social media strategy / Social CRM
Technological innovations have given rise to new communication channels and interaction platforms which significantly influence the media use and consumption behavior. This has opened up additional opportunities for communication and interaction between you and your customers, as well as amongst customers. This recent development offers a great deal of potential: an active dialogue can help you acquire new customers while building a stronger and more personal relationship with your existing customers.
Thanks to our expertise and many years of experience working with established CRM and loyalty solutions, we are the ideal partner to help you devise an integrated social media strategy to complement your existing customer relationship management. As in the case of many other successful CRM and loyalty projects, we are involved in the consulting, implementation and operational processes.
Objectives
Based on your corporate goals we define and prioritise objectives, create ideas and develop the appropriate strategy
- Customer loyalty
- Customer acquisition
- Customer feedback
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- Brand awareness
- Corporate communications
- Reputation management
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Our solution
Social media consulting
- Analysing and evaluating your social media and CRM activities
- Reconciling findings with defined social media and CRM objectives
- Devising a strategy and drawing up concrete recommendations for action
- Ongoing support and advice aimed at optimising your social media strategy
- Guidance regarding responses to negative results
Social media monitoring
- Quantitative and qualitative analysis of relevant platforms
- Analysis of social media posts and dialogues concerning your company and products
- Surveying brand perception
- Live monitoring of ongoing events and developments
- Market studies and benchmarking
Social media management
- Setting up and maintaining official accounts on relevant platforms (i.e. Facebook, Twitter, YouTube)
- Technical development, implementation and maintenance of an online community
- Social media marketing - e-reputation management
- Cross-channel promotion (social media apps/mobile apps)
Interactive customer service
- Integrated and target group relevant communication through blogs or forums
- Cross-platform reactive and proactive customer service
- Dedicated social media agents
- Multi-channel management of customer and knowledge databases
Community management
- Designing, developing and maintaining your own as well as external communities (e.g. Facebook)
- Communications geared towards specific target groups
- Proactive moderation and interaction
- Multi-channel content management
- Long-term customer retention and activation
Social media analysis
- Measuring the success of your social media activities (i.e. promotions)
- KPI analysis and controlling
- Customer insights (aCRM)
- Measuring the quality of social media customer care